7 articles in this category
The coffee shop on Main Street had a punch card, then an app, then nothing. The guy who ran the counter shrugged: 'Customers don't care about points.'...
Most loyalty career paths are drawn in a conference room, approved by execs, and rolled out with a PDF. Six months later, nobody uses them. The real c...
I spent years inside the loyalty bubble. Conference keynotes, vendor demos, ROI decks. Everybody talking about points, tiers, and engagement loops. Th...
Alex Chen was a mid-level marketing coordinator at a regional grocery chain. His job was dull — updating flyers, chasing approvals. But at night, he c...
You started your community loyalty program in a spreadsheet. It made sense at the phase—thirty members, a few points per post, a coffee voucher now an...
Not everyone can pack up for San Francisco. Not everyone wants to. Yet for years, the career advice for loyalty professionals was basically: move to a...
You sit down at your desk on a Tuesday. The onboarding doc is a four-slide deck from 2019. Your boss says, 'We require a referral campaign by Friday.'...